Chef Bill Sell


the Chef

Invigorating, Expressive, Bold


Bill Sell

Chef Sell is well known in our community as one of the most invigorating, expressive, BOLD flavor like-chefs in central Pennsylvania. Chef Sell was featured on PBS as one of the best chef’s in Central PA.

Chef Bill Sell
Chef Bill Sell of Bold
Chef Bill Sell of Bold

In the


Featured PBS Chef
Only two-time Satins Revenge Chili Cook-off Winner
Professional Chocolate Division Winner
13 time March of Dimes Star Chef
Gourmet Cooking Instructor for GACTC
2008 “PA Preferred” Best Chef of PA Regional Winner
Private Chef & Restaurant Consultant

Bill Sell 2


winning Chef

Featured on PBS as One of the
six great chefs of Pennsylvania

Training & Experience

Chef Bill Sell started his restaurant career at the age of 15 as a dishwasher. Moving up through the kitchen ranks he eventually became a sous chef under Executive Chef Andrew Lanichionne, who later became the 52nd Master Chef in the United States.

After leaving the Casino, Chef Sell moved on to study kitchen management at the Sodexho Marriott Corporation in Johnstown, PA. There Chef Sell studied food costs/purchasing, staffing/management of, and labor costs all while managing the production of food into the hotel.

After mastering the art of kitchen management, Chef Sell took an Executive chef position in Hollidaysburg, PA at the U.S. Hotel Restaurant at the age of 24. After establishing a solid kitchen staff, Chef Sell was able to begin development of his personal portfolio.

Talent & Expertise

Experimentation with fundamental skills allowed Chef Sell to begin production of his personal bests. Plates were designed to be appealing to the eye, which in turn only enhanced the benefit of the flavor given. At this time, Chef Sell began to be featured frequently in the newspaper and community sponsored events.

As consumers continued to come back to the U.S. Hotel, Chef Sell’s name and talent became easily recognizable in the food community. When resigning from the U.S. Hotel in 2002, Chef Sell was manager of the kitchen and head chef, addressing all food needs (restaurant, catering, event hall). Provided with more opportunity at The Altoona Hotel, Chef Sell sold his name along with his food. Being managed by multiple entrepreneurs, Chef Sell learned to be flexible in order to meet his employers need, meanwhile creating a name for himself.  In 2010 Chef Bill and his wife Brooke purchased the real estate to open Bold.

A great restaurant located in the heart of downtown Altoona.
Matthew Pacifico
The lamb chops were wonderful and the apple salad was scrumptious! Everything I've ever had was delicious.
Gerard Frederick
Fabulous meal! Highly enjoyed my Caribbean Martini! Appetizers were just as wonderful Thank you, it made for a perfect Anniversary dinner!!
Stephanie Meyers
This is one of the best places in town for lunch! The Turkey Rueben might just be the greatest thing between two pieces of bread in the history of time.
Mike Kessling
One of my favorite places to visit when I come home to Altoona. The food is adventurous and delicious, and the service is always on point.
Kelly Ambra
Amazing! What a gem. Food was amazing. The flavors were bold, surprising, and perfectly paired. Can't wait to return. Highly recommend Bold!
Pamela Driftmier

Current Hours of Operation 

Open Wednesday through Saturday from 4pm-9pm
*Our menu is changing weekly, please visit us on social media for menu updates.